A comprehensive system tailored for new home sales & leasing
OMS is an end-to-end digital marketing solution specifically designed for the nuances and needs of new home sales and leasing. Our system integrates seamlessly with your existing workflow, enabling you to efficiently capture, nurture, and convert high-quality leads.
Integration that fuels your lead generation & sales success
Conventional digital campaigns juggle the objectives of creative, media, and marketing teams. OMS redefines this paradigm by integrating these crucial teams into one dynamic, end-to-end system.
With OMS, live metrics, and frontline sales feedback are interwoven into your active campaigns, fostering a platform that's not just collaborative but highly responsive. This seamless integration allows for real-time targeting, continual messaging adjustments, and ongoing feedback optimization throughout your campaign's life cycle.
Supercharging sales with OMS lead generation
OMS optimizes your ad spend across platforms such as Google, Facebook, and Instagram. Our advanced targeting strategies are designed to yield the highest quality leads possible, effectively turning your marketing budget into a pipeline of potential sales. With OMS, you're not just attracting leads; you're securing prospects genuinely interested in your properties, primed and ready to convert.
With Facebook’s recent restrictions on demographic and geographic targeting, this is the only way to get your message to your audience effectively.”
OMS Lead Generation Components
1. PRECISE AUDIENCE TARGETING
At OMS, we believe in customization over generalization. Rather than a 'one size fits all' approach, OMS discerns, targets, and crafts messaging that resonates with distinct audience groups through multiple ads. Given Meta's constraints on demographic and geographic targeting for real estate, this bespoke approach is your key to effective audience reach.
2. ADAPTIVE CREATIVE STRATEGY
Stay ahead of the curve with OMS's responsive creative approach. We adapt to shifting sales objectives and market dynamics. With continuous result monitoring, A/B testing, on-the-fly ad adaptations, and invaluable sales floor feedback, our expert team, steeped in years of hands-on real estate advertising experience, refines your campaign creative dynamically.
3. INSIGHTFUL, ACTIONABLE METRICS
With OMS, you don't just get numbers; you get a clear path forward. Our custom metrics offer insightful performance evaluation and guidance on the next steps. By combining weekly data points with sales objectives and sales floor feedback, OMS enhances your understanding of your digital marketing ad spend, bringing clarity and transparency.
Supercharging conversions with OMS lead nurturing
OMS isn't just about generating leads; it's about nurturing those leads into genuine prospects ready to purchase. Our lead nurturing strategy implements an advanced, responsive approach, reducing response times and increasing contact rates significantly. With OMS, we ensure each lead is given the attention it deserves, dramatically improving your conversion rates and accelerating new home sales.
OMS Lead Nurturing Components
1. ACCELERATED ENGAGEMENT
Our proprietary Lead Nurturing program revolutionizes the traditional website registration and follow-up process by prioritizing proactive engagement. With industry-average sales response times at 47 hours and only 27% of leads being contacted, OMS Lead Nurturing shifts the paradigm — making contact within a swift 1 minute and reaching 100% of leads. With consumers expecting responses within 10 minutes of registering, we've seen responsiveness that can drive up conversions by 391%. By maximizing your speed to lead, OMS not only increases conversion rates but also pre-qualifies potential buyers effectively.
2. THE VALUE FILTER
Lead generation is the first step, but quality makes the difference. Our Lead Nurturing program sifts through the crowd, identifies viable prospects in your database, and presents them to your sales team. This strategic approach enables your sales team to focus more on closing deals rather than cold calling, allowing for a more efficient operation even with smaller teams.
3. PERSONALIZED, NOT PROGRAMMED
OMS Lead Nurturing goes beyond the limitations of a generic bot—it's an autonomous yet human-centric messenger designed to engage leads authentically. With the infinite potential for customization in message content and scheduling, it also possesses the flexibility to manage responses across multiple messages and appointment streams. It's not just about reaching out—it's about reaching out the right way.
OMS Lead Nurturing is a powerful 2-way communications channel that connects you to engaged leads."
SOURCES: STEPHANIE HEITMAN - LOCALIQ / SALES & MARKETING DATA
